Peaceful Warrior

This branding was done for a new yoga studio named Peaceful Warrior, located in Mount Kisco NY. The client wanted to represent a person creating the peaceful warrior pose, that seemed grounded but had a light quality at the same time. There was a need for a
delicate balance, and an energy that is shown flowing from the extended arm. Using Avenir, allowed me to represent the strength and stability of both the pose and the brand. Having the peaceful in light and warrior in italic bold further emphasized the delicate play of balance in the yoga practice, but also represents movement in a contrasting angle to that of the arm.

After the logo, came the business card which needed to have the typical information, but as well a mention of how one could sign up for her classes. The tote bag is representative of the kind of brand collateral that can come out of this work.

Business-Card-Mockup

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